About Rhonda & Co

Rooted in family. Fueled by fashion.

Rhonda & Co is a mother-daughter owned boutique bringing small-town charm and trend-forward style to women everywhere. What started as a shared passion for fashion quickly grew into a destination for standout denim, curated collections, and looks that help every woman feel confident, stylish, and seen.

We believe fashion should feel fun, flattering, and effortless—never complicated. That’s why every piece we carry is hand-selected for comfort, quality, and personality. From easy everyday staples to eye-catching statement styles, we’ve got something for every season (and every version of you).

Whether you’re shopping for jeans that actually fit, a look for your next event, or something new “just because,” we’re here to make you feel right at home—both online and in-store.

4 Reasons Why You'll Love Shopping With Us:

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1. One-of-a-Kind Finds

We hand-pick every piece with intention, bringing you unique styles you won’t see in every other boutique. From bold prints to unexpected silhouettes, we’re all about statement-making staples that reflect your personal style and spark compliments.

Shop New Arrivals
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2. Standout Denim

Our denim collection isn’t just trendy—it’s designed to fit and flatter real women. From curve-loving flares to vintage-inspired crops, we carry styles you’ll reach for again and again. We specialize in jeans that feel as good as they look, whether you're dressing them up or keeping it casual.

Shop Denim
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3. Family-Owned

As a mother-daughter owned business, we pour heart into every order and every experience. Shopping small with us means you're supporting real women with a real passion for helping others feel confident and beautiful. You're not just a customer, you're part of the Rhonda & Co family.

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4. Personal Style, No Pressure

We believe getting dressed should feel fun, not frustrating. We're here to make the experience easy and uplifting. Think of us as your boutique besties. Always ready to help you find the look you’ll love to wear.

Thank you for supporting our dream and choosing to shop small.

We can’t wait to help you find your next favorite look! 🤍

Our Store Location

Come Visit Us!

312 West DeQueen Avenue, DeQueen, AK

Tuesday-Saturday: 10am-6pm